“Oops! All Cats:”
A Passion Project Zine with Adopt a Pet Fenton
Project Overview:
“This project is a collaborative zine created for Adopt-A-Pet Fenton to celebrate the quirks and cuteness of new feline family members. Originally intended as a project involving pet memorial design, this passion project evolved into a joyful and silly take-home piece for new pet parents. Featuring internet-inspired cat personalities and fun illustrations, it merges compassion, creativity, and community.”
The Finished Zine
Mock Up of Zine
"Be Naked, Do Crime," T Shirt Mock Up, 2025
"Be Naked, Do Crime," Bag Mock Up, 2025
Cover Page of Zine
Inside Cover of Zine
"Floofy Cat" Page
"Naked Cat" Page
"Chonky Cat" Page
"Noodle Cat" Page
"CAT-erpillar" Page
"Clown Cat" Page
"Cowboy Cat" Page
"Space Cat" Page
Inside Back Cover of Zine
A Tale of Tails:
The Story Behind “Oops! All Cats”
“What started as an idea to honor pets who had passed—through collaborations with cremation services—quickly evolved into something more grounded, accessible, and joyfully chaotic. After navigating outreach challenges and time-sensitive adoptions, I partnered with Adopt-A-Pet Fenton to create a playful, illustrated zine called Oops! All Cats!—a keepsake for new pet parents and a celebration of internet culture’s favorite animal.
Though my original idea to make personalized adoption cards didn’t quite pan out (turns out good pets get scooped up FAST!), this project transformed into something collaborative, fun, and memorable. It reflects my adaptability as a designer and my passion for meaningful storytelling. Oops! All Dogs is currently in the works and expected summer 2025!”
Field Research
"While visiting Adopt-A-Pet Fenton to gather field research and better understand the emotions and personalities of the animals, I would bring little treats like plain Timbits and snap photos of the pets from unique, playful angles. Ironically, almost half of the pets I photographed were adopted that very same day — which really highlighted the challenge of creating custom cards for each pet parent, since the turnover was way faster than expected!"
Mid donut bite of the puppy here!
These two siblings were rambunctious for their donut
Another fun perspective shot of the puppy eating
Pets I attempted to photograph
Another angle of the two kitties
A very grumpy, reserved personality type on this kitty! She loved her donut though.
Black kitty we got a photo of that was shy
Silly photo I got of this recently rescued pet
The black kitty loved her toys!
Puppies for adoption eating the donut
This female puppy loved to get kisses on her nose!
The male puppy here was a big, playful boy
A shy boy from the dog center who loved his donut snack!
Two puppies in the sick ward, they received no donut!
These two pups fought over their donut and were placed in time out
Scratched Concepts
Initial design concepts for passion project
A simple Illustration of pet for the adopter as a 8x10 print
Simple Concept Illustration of Various Pets on Adopt a Pet Fenton's Website
Stylized illustration of both cat OR dog as an 8x10 print
Stylized Illustration of pet "Max" for Thank You Card
Mock Up of the Potential Thank You Card design
Front of the Potential Thank You Card Design
Page Layout Spread for Inside of the Thank You Card